Video by Core Studios
Innovation is a word that’s become synonymous with Bell Works—from the building structure itself, to the people who walked our halls decades ago, to the current wave of forward-thinking companies now calling Bell Works home.
But it’s also a place tethered to advertising. Often, the most memorable and effective efforts from brands are the result of an innovative idea, consumer insight or emerging technology.
Wanting to take a deeper dive into this notion, the NJ Ad Club collaborated with Bell Works to host its first ever Innovation Summit. The event was a huge success, bringing over 1,000 people together from across advertising’s business and creative landscape—web developers, film makers, ad execs, strategists and others from New Jersey’s top shops. The idea was to discuss what’s happening now, what’s next and how to incorporate innovation into their everyday work.
Rob Schnapp, President of the NJ Ad Club, added, “Rather than your typical panel discussion, this is about things that aren’t in everybody’s comfort zone.”
Organized by Red Bank-based content and media agency By & Large, the event featured roundtable discussions on a variety of topics, from virtual reality to consumer insights. The energy was high, the rooms were packed. And everyone who came with an open mind left with big ideas.
Innovation accelerator New Haircut led sessions on design thinking and using the sprint process to drive business faster. Global market research agency InSites Consulting helmed a discussion on refining big data to uncover why people do what they do. Local film production boutique Core Studios explored different approaches to planning video content shoots. And Asbury Park-based VR/gaming studio Atomic Veggies teamed up with By & Large to examine the opportunities of AR, VR and 360 video.
The Innovation Summit is now slated to be an annual event of the NJ Ad Club at Bell Works—and the expectations are even higher for next year.