Bell Works Operating Hours, and Other Burning FAQs

For decades, Bell Labs was cloaked in mystery. If you didn’t work here or know someone who did, you likely never even stepped foot into the mirrored building. Now in its reincarnation as Bell Works, the 2 million square foot space is open to the public, but set back a mile into the trees, there’s still a little mystery surrounding it.

When is it open? Is there anywhere to eat? Can I have my wedding there? Just a few of the FAQs the Bell Works team fields everyday. Here now is a collection of the questions niggling at our fans’ and followers’ minds.

Is Bell Works open to the public?

Yes! The metroburb is open to the public on the ground floor. The upper and lower levels of our building are occupied by private tenants, and so are off limits. The ground floor is open to the public and includes interactive public spaces, shops, eateries, the Holmdel Library, and even an outdoor roof deck - and all have FREE access to WIFI. We ask that you steer clear of spaces that are still under construction.

What are the building hours?*

Monday - 6 a.m. - 9 p.m.

Tuesday - 6 a.m. - 7 p.m.

Wednesday - 6 a.m. - 9 p.m.

Thursday - 6 a.m. - 7 p.m.

Friday - 6 a.m. - 7 p.m.

Saturday - 6 a.m. - 5 p.m.

Sunday - CLOSED

*As new restaurants and retailers open here, expect to see extended hours.

Bell Works, the metroburb in Holmdel, NJ

Do you provide tours of the facility?

Occasionally we offer tours to select groups. Stay tuned for news of our next tour.

How do I get to Bell Works from New York City?

We provide a shuttle service to and from the Hazlet train station to our little city in the suburbs. The shuttle departs promptly from the Hazlet station after arrivals from New York Penn Station and leaves from the Bell Works main entrance 20 minutes prior to train departures.

Shuttle pickups available for the following morning trains from Penn Station: (please note that these are departure times from Penn Station)

5:32 a.m., 6:20 a.m., 7:01 a.m., 7:44 a.m., 8:45 a.m.

Bell Works evening pickups are 20 min prior to following trains to Penn Station:

3:14 p.m., 4:10 p.m., 5:09 p.m., 5:59 p.m., 6:56 p.m.

Be sure to check the NJ Transit schedule for updated times, or just visit the screens in the lobby here. Also be sure to download the Bell Works shuttle app to get real-time transportation info. The TransitScreen GO app is compatible with iPhone, iPad and iPod touch. Don’t have an Apple product? No worries! Visit here to access the schedule. Use code NQRR on the app and online to access.

The Bell Works shuttleThe Bell Works shuttle service runs to and from the Hazlet train station to our little city in the suburbs.

What are your retail store hours?

 Holmdel Library & Learning Center

Monday - 1 - 9 p.m.

Tuesday - 9 a.m. - 5 p.m.

Wednesday - 1 - 9 p.m.

Thursday - 9 a.m. - 5 p.m.

Friday - 1 p.m. - 5 p.m.

Saturday - 9 a.m. - 5 p.m.

Sunday - CLOSED

The Holmdel Library & Learning Center at Bell Works

 The Holmdel Library & Learning Center is home to digital research tools, over 100 digital magazines, comfortable lounge areas and a well-curated print collection.

Holmdel Montessori

Monday - Friday 7 a.m. - 7 p.m.

Saturday & Sunday - CLOSED

 Booskerdoo Coffee & Baking Co.

Monday - Friday - 7:30 a.m. - 5 p.m.

Saturday - 9 a.m. - 2 p.m.

Sunday - CLOSED

Booskerdoo at Bell Works

 Tenants enjoy breaking at work for a cup of Booskerdoo coffee.

Salon Concrete

Monday - 9 a.m. - 6 p.m.

Tuesday - 9 a.m. - 6 p.m.

Wednesday - 9 a.m. - 8 p.m.

Thursday - 9 a.m. - 5 p.m.

Friday - 9 a.m. - 6 p.m.

Saturday & Sunday - CLOSED

Salon Concrete at Bell Works

 Salon Concrete's second location opened at Bell Works this summer.

Bell Market


Honeybell Bakery - 8 a.m. - 3 p.m.

Bubz Deli - 8 a.m. - 3 p.m.

Broadfork Greens + Grains - 11 a.m. - 3 p.m.

Jozu - 11 a.m. - 3 p.m.

Corbo & Sons - 11:30 a.m. - 3 p.m.

Bell Market Bell Works

 Bell Market has five culinary destinations.

City Barn | Country Penthouse

Monday - 10 a.m. - 6 p.m.

Tuesday - 10 a.m. - 6 p.m.

Wednesday - 10 a.m. - 6 p.m.

Thursday - 10 a.m. - 6 p.m.

Friday - 10 a.m. - 6 p.m.

Saturday - 10 a.m. - 2 p.m.

Sunday - CLOSED

City Barn | Country Penthouse Bell Works

 The metroburb's newest retail tenant - City Barn | Country Penthouse.

How do I host an event at Bell Works?

Whether you're looking to host a wedding, a festival or a corporate event, Bell Works has a space to meet your needs. Inquire here.

The atrium is always alive at Bell Works

 Our atrium is home to farmers markets, corporate parties and networking events.

What’s the deal with the parking lots? Am I allowed to park anywhere?

Yes, park anywhere as long as the spot does not say ‘Reserved.’ We have four lots around the metroburb, and a fifth visitors lot outside the main entrance. We have four parking areas, red, yellow, blue, and purple, each corresponding to their closest building (yes, Bell Works is actually four distinct buildings connected by a glass enclosed atrium.) Red and blue parking lots correspond to the iCIMS and WorkWave towers respectively. Yellow corresponds to the Guardian Life tower and purple to the JCP&L tower.

When driving here, please enter from the Middletown Road entrance.

How can I lease office space at Bell Works?

From a single desk to an entire floor, Bell Works has pre-built and custom spaces to nurture and grow your business. For more info about leasing, download our guide to growing your business at Bell Works 

Bell Works pre-built office space.

 One of many pre-built spaces to nurture and grow your business.

Is Bell Works hiring?

No, the building itself is not, but our tenants are! Take a look at our tenant list here and feel free to reach out individually.

Can I shoot a film there?

Our photography procedure requires that all photographers seeking to use the building for commercial purposes obtain explicit permissions from management who will direct them on requirements. Requests are evaluated on a case by case basis. Please find our photography guidelines here.

When are the shops and the rest of the amenities opening up?

We’ve signed leases and are building out spaces over time. Sign up for our weekly email for the most up-to-date information!

Events at Bell Works | Holmdel, NJ

Irish Tech Company Finds a Move In Ready Home For Its US Branch at Bell Works

Call it fate. Or destiny. Or just great luck. Because when Ding — the Dublin-based tech company — landed at Bell Works this spring, the mobile top up giant not only found a great location for its second U.S. office, which was up and running in no time, but a kindred spirit in global connectivity.

“We wanted to hit the ground running, but also find something that represented the company’s forward thinking," James Hall, Ding’s head of Americas B2B said. “Bell Labs was the first to make a transatlantic connection and Ding is the premier global connector of families with loved ones overseas.”

Unlike the U.S., where most mobile phone users are tied to a monthly calling plan, 75 percent of the world’s 5 billion phones are prepaid, meaning there’s no contract and credit is purchased in advance of service. Ding links families overseas — many of them migrant workers— with families back home by letting them send mobile phone credit, or “top up” their phones.

Since its inception in 2006, Ding’s users have successfully sent over 300 million top-ups globally — via the app, online at, and in-store at over 600,000+ retail outlets worldwide — making it the number one international mobile top-up platform in the world.

With an eye on expanding its market further into the Americas, Ding saw New Jersey — with its proximity to New York and Philadelphia, not to mention easy flights to Dublin and Canada — as a prime location for its second U.S. office (the first is in Miami). Hall and his team scouted spaces as far north as Jersey City and throughout Monmouth County, until finally landing in Holmdel to tour Bell Works.

 Ding at Bell Works

"There was just such a 'wow factor' when we first walked into the building," James Hall, Ding’s head of Americas B2B, said.

“It was actually one of the last spaces we looked at,” said Hall, who moved with his family from Dublin to run the Holmdel office. “There was just such a ‘wow factor’ when we first walked into the building.”

While a lot of the other locations the Ding team toured seemed like just run-of-the-mill office space, Hall said the college-campus feel and collaborative energy of the Bell Works reimagined metroburb design echoed Ding’s innovative mindset. “This felt more like a home for us,” he said, entering the center atrium that buzzed with lunchtime activity.

But it’s the history of Eero Saarinen’s futuristic building, which served for decades as a giant incubator for communications giant Bell Labs and pioneered global connectivity, that really speaks to the core of Ding’s forward thinking values, said Hall. As a pioneer connecting Europe and the U.S. back in the 1950s and proponent of the early development of the cell phone, the Bell Labs legacy perfectly reflected the Ding culture.

“It’s really about connecting people,” said Hall over cappuccinos at a table outside the recently-opened Booskerdoo coffee shop, which sits beneath Bell Works’ soaring glass atrium.

Colette Campbell, Ding’s head of corporate communications, agreed, “Our business is all about connecting our users and where better than in the place which completed the first transatlantic telephone cable. It was fate!”

Ding at Bell Works

Ding's business is all about connecting their users and where better to do that than in the place which completed the first transatlantic telephone cable?

“Global connectivity, something which Bell Labs researchers literally laid the cables for, is high on the list of priorities for James and the team there, as they set about connecting more and more users in the U.S. to family and friends back home,” she added.

Prior to Ding’s April move, the space was occupied by, Nvidia and was double its current size. The makers of graphics cards and driverless car technology moved upstairs to a larger space on the third floor, to accommodate their growing team.

Ding’s office was one of the original pre-built spaces designed by Bell Works’ Creative Director Paola Zamudio, before there were even any tenants in the building. Like the pret-a-porter designs of the fashion world, these “ready-to-wear” spaces were designed for design savvy companies looking to get up and running fast.

“I designed these offices thinking of the future tenant as an entrepreneur,” Zamudio said. For these entrepreneurs, the spaces needed to flexible with a lot of light and be very open. I wanted them to feel like a space to create.”


Ding’s office is one of the original pre-built spaces designed by Bell Works’ Creative Director Paola Zamudio

Working with Ding’s brand team in the Dublin office, the team fashioned the Bell Works office after the Irish space, with furniture that mimics the company’s headquarters and the Ding logo displayed prominently along the front of the office. The space is comfortable for the five employees working there now, but Hall says he expects to double that number over the next year and thinks the space will easily accommodate 10-12 workers.

“The Bell works space is incredible what’s not to love?” said Campbell. “While the Ding office in NJ is similar in look and feel to Dublin, we sadly don’t have a campus feel that’s established in Bell Works.”

In a nod to the history of the building, Ding installed its own version of a phone booth — or as the Irish call it, a “calling booth” — at the back of its new office space. Unlike those more old-fashioned boxes that come to mind, Ding’s phone booth is sound proofed and air conditioned and the perfect spot, said Hall, to jump on a call in a private setting.


In a nod to the history of the building, Ding installed its own version of a phone booth — or as the Irish call it, a “calling booth”to jump on a call in a private setting.

Ding also mounted flat screens along the wall that can be used for meetings and video conferences or show all global top up transactions in real time. Fireworks burst from the center of the United States where a top up originates and arcs south to Guatemala and then one to Cuba and another to Mexico and continue beginning and ending in locations around the globe, all captured on-screen.

In April, the Bell Works Ding team hosted the company’s quarterly meeting, which brought management from Europe, the Mideast and Americas for the four-day gathering. Hall said the Bell Works space made an immediate impression on his visitors as they approached the building. “They were taken aback by the sprawling building in that perfectly landscaped green space.”

“It’s certainly an eye-opener,” he added.

Learn more about how you can grow your company at Bell Works with the Template for Growth.

Click me


A Growing Software Company Ditches the Commute for a Collaborative Space in Holmdel

“We were dying to get away from Bedminster,” said Parkhill Mays, president of STOPit.

The leader of this pioneering software company had been commuting 60+ minutes a day from Freehold to a Bedminster office park and it was starting to take its toll, on him and his team.

When he reflects on this time, Mays isn’t just talking about the long drive in rush hour traffic, he’s talking about the life squeeze the commute put on him as the father of two girls, whom he coaches in travel softball.

“That was tough,” he said.

Moving the team to Bell Works shaved hours of all but two team members’ commutes. “I think everyone has dropped in age 5-10 years since we got here,” Mays said.


Founded four years ago by Todd Schoebel, STOPit created an app that empowers users to anonymously report bullying, harassment and violence in schools, workplaces and towns. The solution also includes an incident management component and both snapshot and detailed reporting options. In 2017, STOPit extended its solution to offer an incident monitoring service, providing 24/7 incident monitoring and management.

STOPit at Bell Works

STOPit is an app that empowers users to anonymously report bullying, harassment and violence in schools, workplaces and towns. 

In their Bedminster headquarters each employee had a private office. Besides the drive, he said, “It was a poor utilization of space.”

“We needed an open floor plan, a collaborative space,” Mays said. “That model fosters good fellowship. Yes, it gets a little chatty, but when your team is behind closed doors you miss hearing their customer conversations. When I hear someone say, “‘We‘re moving ahead and I’m sending a contract,’ that’s invigorating.”

Flex space within the coworking community

In less than a year the software company has made a series of three easy moves through different Bell Works offices, flex coworking space, small private pre-built space, and large pre-built space, each sized for their needs at the time.

The journey started about a month before STOPit’s Bell Works lease began when Mays said he’d just had it with the trip to Bedminster. “We couldn’t wait. We have to go, now,” he remembers saying, and he called Sean Donohue, community manager of CoLab, the coworking space here. “I showed up with my team of 12 at the time and Sean accommodated us for about 5 weeks in his flex space.”

This coworking flex space offers a mix of private offices and shared and private desks. Mays said his team was able to walk in on day one and begin working without any set up. When STOPit’s private office was ready, the team only needed to walk down the hall.

Looking to start with a small office? Learn how here. 

Download the Work Inspired Template for Growth.


Attracting talent with environment

There were plenty of relocation options for STOPit in Monmouth County, with office parks in Eatontown, Red Bank and Wall. Mays said that it was the larger experience available to his employees, including the ample public spaces, retail shops and services, that attracted him to Bell Works.

“You get much more for your money here than you would an office park in Eatontown that’s a few dollars cheaper per square foot. It’s much cheaper from an overall utilization stand point. Plus it’s a tech center and a recruiting magnet,” Mays said.

Mays discovered the location’s power for recruiting almost immediately.

When STOPit interviewed their now SaaS Account Executive, Chris Salomon, he told Mays, “Part of the attraction to your company was the surroundings you put yourself in.”

STOPit at Bell Works

“Part of the attraction to your company was the surroundings you put yourself in.”

Mays, who doesn’t have a private office, (no one is his company does now) is fond of taking calls in the soaring, glass ceilinged atrium. He likes to meet partners at Booskerdoo for coffee and conversation. And the gym on the concourse level is an added bonus.

Bell Works is quickly adding retail like Salon Concrete, Hummus & Pita, The Alchemist Jeweler, At Your Convenience, and now a dry cleaning service. The Holmdel Library and a Montessori School are both part of the metroburb now as well. All retail is open to the public.

“There’s a vibe that we can always go somewhere at Bell Works,” he said. “The place feels right to our team. And, you don’t have to get in your car for lunch.”

Three easy moves, plenty more room to grow

After just eight months in its original ready-to-wear space, STOPit is growing again, in funding, sales, staff and workspace.

The team just took up a 3,000 square-foot space on the first floor that includes three conference rooms and a generous open floor plan for individual and collaborative work. (That space was recently vacated by Nvidia makers of graphics cards and driverless car technology, which moved upstairs to a larger space on the third floor, to accommodate their growing team.)

STOPit at Bell Works

 The STOPit office includes three conference rooms and a generous open floor plan for individual and collaborative work

Other startups like music industry software company Vydia have used Bell Works as a launch pad and then moved to new space within the building as the company grew. Since upgrading from its first starter office in 2015, Vydia has doubled in size and hired 30 people. The company which created a platform for artists to protect, publish, monetize and distribute their videos across multiple channels now occupies a custom built 6,712 square foot office on the second floor of building 4.

In STOPit’s new space the team is settling in and enjoying their larger conference rooms and a little more elbow room around the office. But that extra room might not last too long. It recently hired a customer success manager and salesperson for a new market. And there are talks of purchasing other products that could fill out their offerings.

“The building has turned us into the company we always should have been: young, vibrant, always on the lookout of what’s next,” Mays said. “I hope we haven’t moved to our last piece of real estate here. I don’t think we have.”

From shared space to private office, learn more about how you can grow your company at Bell Works with the Template for Growth.

Click me

WorkWave Finds the Space it Needs to Build Culture at Scale


WorkWave has had some cool offices.

Early on in its 30 years, the then softball team sized company worked from a house in a residential neighborhood. Then it was a converted firehouse. In one office, a surfboard with the company name greeted visitors at reception. Even in the more generic “officey” spaces, WorkWave designed its interiors with the bold colors and the perks you would expect from a tech company, like catered lunches and gaming stations.

But what they couldn’t change for their employees was the experience just outside their door.

Every day started and ended the same way, with a direct walk to and from the car. There was no reason to pause between the parking lot and your desk.

 IMG_9816The Bell Works atrium regularly hosts unique events for tenants and the public like this fencing demo that allowed brave tenants to take a break from work and try their hand at the sport.

That changed in 2016 when then-CEO Chris Sullens signed a lease for floor 5 of building 2 at Bell Works, the emerging adaptive reuse of Bell Labs in Holmdel, NJ.

There wasn’t much more than a coffee stand and a pop up cafe at Bell Works then, but the WorkWave leadership team could see the vision that developer Ralph Zucker had overlayed on the two million square foot building. And they banked on creating their new headquarters in the raw industrial space, with just a little trepidation as they looked to see it come to fruition.


Find out the details of the WorkWave deal.

Download the story board.


38294502_531979573904535_3445455187559317504_n 2.48.15 PM-1

 The weekly farmer's market draws crowds from inside and outside the building.

The promised community of the metroburb was still a year off, but what Bell Works did have now was space - uninterrupted floors of vast open space flanked by windows, park like views of the 272 acre property on one side and on the other, a view of the sun dappled turf fields and pedestrian walkways of the great glass atrium that connects Bell Works’ four distinct buildings.

The move enabled WorkWave to do what it already did culturally, but to do it at scale.

The WorkWave culture is an open-friendship-between-departments kind of culture where collaboration is a must and customer, and employee, satisfaction is a bi-product.

WorkWave makes software for field operations. Say a pest control company has a fleet to manage and route to schedule. WorkWave helps those guys keep their trucks on the road, working in an efficient manner. And being a software company means being on the receiving end of a constant stream of customer feedback.

You can see the company name reflected in the new space where the wave motif is both subtle and obvious, from a curving wave like section separating the product and customer service teams to the surfboard name plates on cubes and private offices.

What you won’t find is many walls, which the WorkWave team says can create silos between departments.

workwave office path1Inside the WorkWave space, teams have easy access to each other thanks to the open floor plan.

Running through the fifth floor space is a winding path of the building’s original concrete floor. Only now, it’s stained WorkWave blue and meanders between the product and customer teams. They’re situated together along with the UX and UI teams so that those who service the customers who use the product can communicate easily with those who make the product.

What drew the leadership team here was more than the open floor plans. It was the promised intrinsic quality of a city that hums with life on a smaller scale, tucked in the green nook of suburban Monmouth County. The "building around your building" feeling where the experience flows in and out of the office. 

Currently at over 250 employees globally, WorkWave has grown more than 100 employees over the last three years with plans to grow to 500+. Construction is about to begin on the company’s expansion space beyond the office wall, which will bring their office to 72,000 sq. ft.

15 WorkwaveCompany officials say the move has raised the company's profile allowing it to attract more top talent.

There are only a handful of spaces left at Bell Works. See a complete listing of spaces in the WorkWave case study.

VP of Talent Kelly Gliatta has been with WorkWave, almost since the beginning when the company was just 15 people working out of a house in Wall. The move to Bell Works, she says, has been a boon for staff creativity and talent acquisition.

“It’s nice to be in a building where everyone gets that culture and community really matter,” she said. “In the parking lot, you’re surrounded by other people who are eager to go in and start their day. You don’t see people in their cars waiting for 8:30.”


VP of Talent Kelly Gliatta has been with the company since its early days inside a residential office. "You don't see people waiting in their car until 8:30 a.m. here."

One of WorkWave’s standards is regular one-on-ones between managers and their team members. Instead of sitting in a conference room with a structured to-do list, she said, they’re taking up the habit of walking meetings, down glass corridors, through the atrium, and even onto the roof deck overlooking the lake. “All those discussions become conversations,” Gliatta said. Now you start talking about, I had this random question, or the big idea you don’t have time to think about. It helps you be creative.”

As VP of Talent, Gliatta’s job has gotten a lot more interesting at Bell Works. When she was in Neptune she said, “We were a big secret.”

“Two years ago candidates would tell us, ‘I stumbled upon your name. I happened to see your posting.’ A year later, it’s, ‘I’ve heard about you. I’ve been following you.’ Now that we’re here, the awareness of us is bigger. We have a better opportunity to meet people who are going to the city because they don’t think they can find a tech job in New Jersey.”

Every few months WorkWave holds a speed dating style career fair for talent of all levels. And each time the crowd grows. “There’s an increased awareness that you can be in New Jersey and have a cool job.”

Bell Works didn’t kick off the energy that drives WorkWave (it was a great company before it got here), but it did channel it, like a wave coming into a cove and standing up high as it runs over shallow ground.

IMG_0282 (1)A WorkWave team holds an informal meeting in the Big Bang Cafe.

Gliatta can see it. “Collaboration is happening a lot more in this space,” she said.

Sure, the WorkWave team was growing and thriving in Neptune. Happy with their catered Surf Taco lunches and a walk around the parking lot on a sunny day. Filling their teams with skilled software engineers and customer service reps who “give a damn” and “challenge the status quo”, two of their six corporate values. They didn’t know yet that there were bigger, better waves up north in the metroburb where the roofs are glass and the sun pours in everyday for your walking meeting at 3 p.m.

“That’s the rub,” Gliatta says, “Until you’re here and you’re in this space, you don’t know what you’re missing.”

Find the space your company’s been missing. Download the case study of the WorkWave move.

New call-to-action

Coming Soon to Bell Works: Fit Lab, A Curated Fitness Experience

An inhouse gym at the office is nice, but a Stairmaster and some free weights isn’t enough for a little city in the suburbs.

To satisfy the fitness needs of its growing tenant base, and for the public it welcomes everyday, Bell Works is launching a diverse collection of fitness concepts to lunge, stretch and sweat your way to a healthier you.

The Fit Lab experience won't be like hitting the gym or fitness center in the highway strip mall where the neighborhood bonus is hitting a big box store for errands. Nestled within the metroburb, Fit Lab will be a natural part of the live-work-play community. Fitness goers will find a larger experience with amenities like the Holmdel Library, the Booskerdoo coffee shop, Salon Concrete, the Bell Market eateries, the weekly farmers market, and soon to open, home store City Barn Country Penthouse. 

Negotiations are under way for the group of businesses which will form Fit Lab, a cluster of exercise facilities that will be a key component of the metroburb’s continued transformation to a bustling indoor downtown. The Bar Method recently signed on as the first piece of the puzzle. Still to come, a full service gym and two more boutique fitness businesses.

The Bar Method Bell Works

The Bar Method will be offering 3 different barre classes: Classic Bar Method, Cardio Bar Move, and a Bar Express class. 

Sabre Real Estate Group Senior Vice President Justin Korinis is overseeing a leasing process that has been part recruitment, part competition between businesses eager to join Bell Works.

“We’re really trying to do the best in class, the coolest, the best version of every one of these that we can possibly do,” Korinis said.

That starts with the Bar Method, which is already under construction in a 2,100-square-foot space on the ground floor.

“The Bar Method isn’t just an ordinary fitness studio,” said Ralph Zucker, President of Somerset Development. “It’s part of an experience we’re curating, providing some of the coolest city-style experiences to our daily workers, frequent visitors and the broader community.”


Chrissy Valerio, owner of The Bar Method Shrewsbury since 2008, and one of Bell Works’ newest retail tenants.

The plan for Fit Lab is to build a modern 10,000-square-foot gym and divide an adjacent 9,000-square-foot area among a group of boutique fitness businesses. The plan is to also convert an existing Bell Labs-era fitness facility, located on the lower level, into a locker room area. To a passerby, Fit Lab will look like four small storefronts on the ground floor. What they’ll actually be seeing is the three boutique facilities and a fourth door to the full-service gym, which will form the shape of an L behind them.

It will likely have company. Korinis is negotiating a stipulation that would require the occupants of the large space allow members of the boutique businesses to have access to the showers and locker room. He would also like to see all four Fit Lab tenants work together to create packages, such as premium gym membership that would come with classes in the other businesses.

Although Sabre continues to weigh its options, Korinis mentioned yoga, a cycling studio, a pilates studio, cross fit and personal training as the kinds of uses that could work in the boutique spaces. The businesses should complement each other and not offer duplicative services, he said.

“To a certain degree we’re playing Tetris by trying to fit the pieces together,” Korinis said. “Each use has different space and construction requirements, so that’s something we’re considering as well.”

While there is no set timeline, the goal is for Fit Lab to be filled out by early 2019. News on the final occupants should come soon.

Bell Works Fit Lab

Stretch and sweat your way to a healthier you at Bell Works.

Korinis expects that Fit Lab will draw a high percentage of users from outside the building and drive traffic to the other retail tenants. Fitness facilities are excellent for that, as members tend to visit multiple times per week, he said.

“We want people from all over Monmouth County thinking of this as a place to come hang out in the same way that they think of Red Bank or Asbury Park as destinations for fun, entertainment and dining,” Korinis said. “The goal of this pedestrian main street is to do that, but indoors in a place where we’ve got dedicated free parking and it’s weatherproof.”

Interested in making your fitness concept part of Fit Lab? Click here to contact the retail team.

NYC? Interns Seeking Best Opportunities Find There’s No Place Like Holmdel

They’re the smiling young faces you see in the atrium. They bring fresh ideas and new energy to offices while giving a boost to companies’ capacity. This season, Bell Works was buzzing with its 2018 class of summer interns.

Bell Works summer interns

Bell Works’ 2018 class of summer interns.

The metroburb has the luxury of an enormous pool of local talent to recruit from. Draw a circle with a 20-mile radius around Bell Works on a map and you get Rutgers University to the north, Monmouth University to the east, and Brookdale Community College a short bike ride away, just for starters.

Employers here are also taking advantage of the incomparable high school system in their midst. All five of the Monmouth County Vocational School District facilities are consistently ranked among U.S. News & World Reports best high schools in the country.

With that supply, there’s also plenty of demand. Guardian Life Insurance received over 9,000 applications companywide and ultimately selected 11 to work at its Bell Works location, according to Julienne Cort, the company’s internship program manager. iCIMS received about 3,000 applicants and hired 30, said University Recruiter Sara Palughi. The relationships being formed are building careers and expanding businesses.

Bell Works | iCIMS summer interns

iCIMS’ group of summer interns.

“If we have an open entry level role in the area, and we had an intern there over the summer, there is a good chance that person will be at least strongly considered for the role if not hired,” Palughi said.

Off the Rails

For students growing up in the Jersey Shore area, the dreaded NJ TRANSIT commute to Manhattan has long been a rite of passage. It’s where all the best opportunities are – or at least were.

“As a college student I interned at various record labels in the city,” recalled Trendsetter Media & Marketing Vice President Allie Gruensfelder, who frequently takes interns from nearby Communications High School and Monmouth University. “We're fortunate to work with major bands and brands like Bruno Mars, Maroon 5 and Disney, but we are working right here in Holmdel. Most of the people at Trendsetter are from Central Jersey too. It's everything you'd want in a major record label in the city, just without the long and treacherous commute.”

Now the word is out among students.

“When applying for internships, the majority of my applications were for companies based in New York City,” said Marketing Rival intern Nicole Giannattasio, a business marketing major at West Chester University of Pennsylvania. “But after seeing the metroburb and realizing something so amazing was only a 10-minute commute away, it was an easy decision to choose this building as the place I would intern.”

Bell Works | Marketing Rival summer interns

Marketing Rival’s summer interns.

The combination of Bell Works’ iconic architecture and hip campus atmosphere has caught many an intern off guard. One of them was iCIMS intern Mary McKean, who got a kick out of the crowds working while watching the World Cup together in the atrium. Or The Garibaldi Group intern Lindsey Florio, a Monmouth University real estate and finance major who was drawn by the lessons the Bell Works redevelopment success story could offer.

“Bell Works is so unique as a building. There is always something going on,” McKean said. “All of my friends are shocked when I tell them about this. No other building compares.”

Teaching the Teachers

Not every business has the size to command thousands of applications, so for the metroburb’s smaller offices, the right summer intern can make a major impact. Their employers depend on them to handle important work, providing them with hands-on experience that will serve them well when they enter the job market.

But the interns not the only ones learning through the process.

“Teaching helps reinforce our own knowledge and challenges us to continue improving and learning, and we learn as much as we teach with every new group of interns,” said Julia Zapcic, account manager and content developer at Marketing Rival. “Also, it’s nice to know we are helping to build a professional network of future marketing superstars to help succeed and who will help us celebrate our own success.”

“If you walk away with one item or one way of thinking you didn’t have before the intern came, that is a really good outcome, and it’s really good on that intern’s resume that they were able to bring something or change the way you think and do business,” said Jeffrey Garibaldi Jr., director of support services at The Garibaldi Group. “I think that opportunity exists now more than ever when technology is changing and improving so quickly.”

Looking for your next internship? Check out our ever growing list of tenants.

Welcome to the club. Salon Concrete pioneers membership model at Bell Works

Talk to Christine Zilinski about Salon Concrete and the word “transformation” will come up often. As in, an empty space in Bell Works is undergoing a transformation into a modern, creative salon where every element, right down to the elevation of each light fixture, is designed to serve a specific purpose. But mostly she’s referring to the intensely personal – and yes, sometimes scary – experience of putting your faith in someone else’s hands to change how you look.

Salon Concrete is as much a transformation business as it is a hair-cutting business.

Salon Concrete customer lounge Customers can catch up on their emails as their color processes in the salon's lounge.

“If somebody with shoulder-length hair wants to come up to something that’s lip length, do you know how many people out in the world will have something to say about that?” Zilinski asked. “Their husband, their mother, their sister, their brother, their friends. Inside they want to do it, but they have trouble getting the confidence because all of those people on the outside are going to have a comment on what’s theirs.”

About a year in the making, the transformation of Zilinski’s new space is now all but complete. On Aug. 7, the owner and leader of the successful Salon Concrete in Red Bank will open the doors to her second location. And when people pass through them, they will find something unlike any other salon in the area, both in its setup and business model.

Salon Concrete owner Christine Zilinski

 Salon Concrete owner, Christine Zilinski

First, the physical – when you walk by the storefront window, it’s hard to miss the concrete wall inside the glass with seams torn out of it. The architect and builder behind the space, Mike Pond, designed this gateway to provoke people to notice it and then peek through the holes to find out what’s inside. The strategy was clearly effective, as evidenced by the number of people who glance inquisitively into the space as they pass.

The list of services is not only unique to the area, but to the other Salon Concrete. Clients of the Bell Works location will have the option to purchase unlimited monthly subscriptions for four services: barbering, blow drying, coloring and products.

“Especially for the building, it’s great, because if you have a meeting you can run down,” she said. “People in the building can use this as their personal styling center. They can come in any time and get touched up.”

The membership model is one of several steps Zilinski has taken to ensure that Salon Concrete is not a salon carbon copy of her Red Bank facility. For months, she has spent time in the building taking in the scene, talking to people and taking mental notes in preparation for the opening. Her instinct is that what worked in a classic American downtown setting will not necessarily work in a one-of-a-kind metroburb, so she’s trying some new things.

For example, she noticed that the demographic of the building leans male, so she’s training her Holmdel staff with a greater emphasis on cutting men’s hair. That staff will be entirely different than Red Bank’s, as she wants to foster a homegrown culture unique to Bell Works.

Salon Concrete mens cutting

 The Salon Concrete Bell Works location will put a greater emphasis on men's cutting.

Zilinski had been on the lookout several years for a place that felt right for location number two. The metroburb vibe was a powerful draw, as she knew right away it was where she wanted to be.

“One of the reasons I wanted to be here is that there are so many inspiring entrepreneurs and so many people doing progressive things,” she said. “I want to be around those people.”

Among the top of her list is Somerset Development President Ralph Zucker. Zilinksi recalled a conversation she had with him around the time she signed her lease, when he congratulated her and shared his own story. 

Salon Concrete education events

 Zilinski runs industry education events out of the Bell Works location.

“One of the things he said was, As an entrepreneur, there are going to be a lot of naysayers. Hold your vision. Because that’s what he had to do here,” she said. “It’s so important to do that when you’re taking risks and doing things that are out of your comfort zone.”

For more on Salon Concrete and its services, visit their website at

Can Good Architecture Raise Your ACT Score and Your Business Profile? Foley Prep Bets It Will

These are the workdays Ron Foley loves. The latest SAT and ACT scores are out and his phone has been blowing up with messages since 5 a.m.

Foley skims a few of them and reads out loud.

“‘Are you awake? Are you sitting down?’,” he reads.

“And then they send me a picture of the results, like this,” he says, holding up his phone. “And then I look back on the kid’s track record and see he went up 9 points on his ACT and say, ‘Oh my God,’ because that’s a life-changing thing. That really is the thing that motivates me and has kept me going in this for 30 years.”

A veteran of for-profit education giants Princeton Review and Kaplan, Foley struck out on his own in 2006 to launch his first Foley Prep tutoring and college entrance exam training center in Watchung. Today, Foley has locations in Fair Haven, Warren, New Providence and soon-to-be Haddonfield. But none of them are quite like his Bell Works hub.


 Learning inspired.

The prototype Foley Prep to date has been a brick and mortar storefront along a downtown main street close to a high school. Moving into the 2 million square foot metroburb was a major departure, and one that came about by chance.

An avid cyclist, Foley and a friend were riding on Crawfords Corner Road in the spring of 2017 when the iconic, transistor-shaped water tower caught his attention. At the time, Foley recalled, the building was still filling in but already generating a buzz. Out of curiosity, Foley decided to take a look inside. He knew immediately this was where he had to be.

“It was a definite leap. We talked to a few clients [of Foley’s former Red Bank location] who said they would come, and ever since then, more and more have been coming,” he said. “The word is getting out and they are inspired. They say this building is absolutely amazing – the kids and the parents.”


 Tutoring going on around Saarinen's tulip table.

For a mom or dad dropping off the kids, Bell Works has been a great selling point. Instead of killing time in a waiting room – which tends to make kids nervous anyway – parents can go to the café, hang out in the library or use the building’s free wifi.

Foley has embraced the vibe set by the building’s architecture, imparting his Holmdel hub with a more modern design than any other site. He loves chatting with students around a white Saarinen tulip table in his main meeting area and has a matching black one in a back study space. In the main testing room is an airplane wing table – a nod to Saarinen’s celebrated TWA terminal at John F. Kennedy International Airport.


 Foley with his airplane wing table.

A tenured math professor at Middlesex County College, he considers the Bell Works site “Foley Galactic Headquarters” and regularly works there six days per week. Foley recalled being the first occupant in the on the first floor of building 2 when he opened in September of 2017. His space faces the back gardens. Since then, he’s enjoyed watching the campus flourish and can’t wait to see what’s comes next.

He’s also not done growing at Bell Works. Next up, Foley hopes to do some wheeling and dealing to launch a Bell Works Cycling Club.

“That would be a dream,” Foley said, thinking it over out loud. “The cycling club is a done deal. We’re definitely doing it!”

'Insurance is boring.' JGS Insurance is Busting the Myth With Their Unique Company Culture

You can’t judge a book by its coverage of risk and liability.

Yet when you hear the name JGS Insurance, the company’s director of sales, Ryan Fleming, knows what might cross your mind. “They’re in the insurance industry and that’s about as cool as it sounds,” he said.

But with an office culture that stresses a hearty balance of work and play, this office of 80-plus employees is having as much fun as any at Bell Works. If you’ve ever sweated through a crossfit class, contributed to a food drive, attended a wellness day, or took part in any other social activity at the metroburb, chances are you’ve spent time with someone from JGS. The group is taking full advantage of all the opportunities available to them, and even their clients have noticed.

JGS Insurance busting the myth with their unique company culture.

Some of the JGS team doing crossfit with Arrival Crossfit in December.

“We recently hosted a lunch and learn day and our clients saw our weekly yoga class going on,” JGS’s Marketing Associate Alicia Ambrose recalled. “They said, ‘Look ― there’s people doing yoga down there!’ And our co-workers said, ‘That’s our office.’ Our visitors said, ‘What an amazing place ― I want to work here.’”

A guiding philosophy at JGS is if you can provide a culture conducive to building character, it will show in the way employees treat people, Fleming said. That’s important for a company that aims to demystify an oft-misunderstood industry for its clients -- providing them clarity and comfort with their services rather than burying them in long-winded, acronym-laden legal documents. And when times get stressful, JGS employees iron it out at the “dispute resolution table” – aka, the office shuffleboard.

“One of the foundation blocks of the culture we’re trying to build here is blurring the line between personal and business,” Fleming said. “We’ve all heard the statement, ‘It’s not personal, it’s just business.’ I feel like we try to turn that statement upside down and say, ‘It’s not just business, it’s personal.'"

JGS’s business is thriving, locally rooted and nearly a century old. It was founded in 1919 and later led by Sam Hager, who Fleming credits as an innovator who always sought to set industry trends rather than follow them. Today the company is managed by Hager’s two sons, Kenneth and Vincent, both Holmdel natives who still live locally and work on site. The company offers a wide range of services, with specialties in insurance for communal living settings (i.e. condo associations, co-ops), the food industry, transportation staffing and health benefits, among others.

According to Fleming, the Hagers have emphasized a focus on emerging technologies that continues to make their company an industry leader. It also made their move from a nearby Holmdel office to Bell Works in the summer of 2017 a natural step.

“When you take those two things – a pioneering, progressive upbringing – and then you add technology in there, it was recipe for growth,” Fleming said. “The second we saw Bell Works starting to take shape, I don’t think there was a question. That’s where we needed to be.”

JGS Insurance busting the myth with their unique company culture.

Their spring issue of JGS Risk & Business.

The company’s work play balance is also well reflected in its communications. JGS maintains a nationally circulating magazine as well as a blog that offers timely insights on matters like how changes to the Affordable Care Act and the new tax law will impact consumers. Meanwhile, the JGS social media pages show off all of the fun things staff members are up to at Bell Works.

“It brings more opportunities to our office and makes us a more attractive employer for anyone looking,” Ambrose said. “We do fun things, we’re not just a boring insurance company, and we’re pretty cool people, too.”